I refer to one of our funnel / landing pages, as we just designed it: https://www.pomshop.nl/from-yard-to-yard-movement We plan for the future a kind of "Quizz". Let me describe shortly, as Elise (your support team) adviced me to suggest this feature as new idea. The idea is following: 1.) In top part of such a landing page is shown a collection of new products, in total 5-7, maximum 12-14 (for the test market). 2.) Middle part are listed the qualities and benefits of the new collection and new products. 3.) in 3rd part the "quizz" with max. 5 questions and following structure: (A) Headline: Find your perfect product xyz. (B) questions 1-5: What are your preferences ? (related to desired product (version 1-7), What style (colour mix, font style) ?, functionality (for whom ?) and budget (price range). (C) Based on the customer's answers, recommending specific products that match the customer's preferences (D) Consider offering a discount (e.g. bundle, multiple orders) or free shipping for first-time customers. 4.) In the bottom part CTA (Call to action) with "Shop Now" button. The idea behind is, that later for example with such "yard shields collection" (see upper link) we have 50-60 different versions in the collection. With specific PR campaigns (e.g. Instagram ads) a new potential customer comes to such a landing page; here we cant show him 60 products we have in the back in total. We also dont like to confuse this new cusomter routing him to our collection A-Z, as there we have for now 370 products, the distraction would be too big. But we can ask the customer on the funnel/landing page: What you like ? And then pops up the right product, still being on the landing page. So for a better "customer and dialogue orientation" we think such a quizz function makes sense. And we also can use such quizz as incentive. Like: Let us know what you are looking for, and we give you a 5% discount for answering 5 questoins. So such a quizz can also become internally a market research tool in the sense of a "poll", yet against the new customer/visitor, it does not appear as such by purpose. Tks so far giving attention to.
